Google Webmaster Tool Set up- Improvising your website

Being a website owner, you need to understand the technical sides of your website and Google Webmaster helps in doing so. You need to set up your website with Google Webmaster Tool. It is a free and easy to use tool that allows the users to view their website as Google does and find important technical aspects of your website like:

Which of your web site pages are indexed in SERP Errors encountered while Google crawls your website

Search queries/ keyword phrases that list your site as a result And few more

Steps to be followed to use Google Webmaster Tool

Sign in with a Google Account- Sign in with your Google Account or Google+, but if you don't have then create an account as it is required before setting up your website with webmaster tools.

Setting up your website with webmaster tools- Go to Google Webmaster Tool and register for a Google Webmaster Tools Account, and sign in.

Add a Website URL- Once you sign in you’ll be able to add your website address by clicking on the “Add a Site” button, typing the address and clicking “Continue”. When you enter your domain, you can either add the top level domain (www.example.com) or you'll be able to add folders in case you want to target a specific area of the site. This is useful when your site is splitted into regions or country codes and to target different international markets (www.example.com/folder1/folder2/).

Verification of the Website- GWT provides you four different methods of validating your website including uploading a small file to your web server, adding a HTML tag to your website’s homepage, sign in with your domain name provider, or have Webmaster Tools to check your Google Analytics code.

Manage users- As you log in to the tool, it provides you the access to multiple users by adding them to the Verification Details via the “Manage” link.

Once you click the “Manage” link, you will be directed through to the Verification Details page, where you will be allowed to add/edit/delete the users who have access to the data via their own Google account.

To add a new user, click the “Add an owner” button and enter their email address. This works for users who have a registered Google Account, so if they do not currently have one please refer them to step 1.

Associate Google Webmaster Tools with Google Analytics - Add Google Analytics to your profile to track your website by clicking “Manage” and select “Google Analytics Profile”. By using Google Analytics, GWT allows you to import some data into the Google Webmaster Tools interface to add extra value to your data. This option will only be available if your Google Analytics account is associated with the same account that GWT is set up on. 

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Social Media Optimization - Shaping the Future of Your Business

Social Media Optimization has been considered as an effective tool to achieve marketing communication and branding goals via social media platforms. It mainly covers activities involving social sharing of content, videos, and images for marketing purposes as well as building brand image of your product or service. Social Media being a hub for all the business so it is a good approach for small businesses to reach their targeted customers with effective implementation of Social Media Tools. It includes RSS feeds, social news and bookmarking sites, as well as social media sites and video and blogging sites.

Advantages of Social media optimization

Strengthen brand identity – When we talk about overall SEO than it Social Media is used as a brand-building tool. With social media, you are able to decide where you want to position your website and who will be your potential customers. All it requires is qualitative and unique content implemented with proper strategy in order to build a reputation for your brand around your company’s values, benefits, and advantages.


Build an online community of loyal users – Social Media is more reliable than any other source to build community of the best professionals. You can have access to your followers as they become part of your community. You are connected with your customers and other professionals and can know what they are talking about your product or services.


Repeat Exposure – You are constantly exposing more product to your real customers. You have the opportunity to remind them over and over again about what you are offering, discounts and special features which can shorten your sales cycles dramatically.


Adding quality links to your site- If you are posting unique contents to your website through social media tools like submitting in Article submission, the you gets quality links from other sites which is one of the best way to increase the traffic. Visitors like reading those contents which is informative and unique.


Website Traffic – When you share blog posts, videos and other content from your website or regularly post new contents in social profile, you give your audience a reason to click through and visit your site, which ultimately increase your website traffic. Once there, you have the opportunity to inspire visitors to take an action by inviting them to sign up for your mailing list, make a purchase, or call to schedule a free consultation. You can track the visitor's flow with the help of Google Analytics. In addition to that, it is suggested to add “Call to Action” button, so to get better conversion.


Ahead of the Curve – To beat the competition, you need to have a better online presence as your competitors are gaining a good traffic through social media tools. It keeps you ahead of your competitors. Most of the Authoritative sites are engaged in RSS feeds, Directory Submission, PR Submission, Article Submission, Blog Submission, regular post in Facebook, Pinterest, Twitter, Google+, You Tube Submission and other major social media activities to make their brand loved and liked by the visitors.



Social Media for your over SEO Process


In addition to making your brand image social media sites improves your search engine optimization as a whole. If you are thinking about SEO, think social media optimization which has become an integral part of your Internet marketing because of the recent changes in Google Algorithm updates. With experience in both social media marketing and search engine optimization, helps you to develop a strategy that will strengthen your brand identity, improve your SEO, and provide social media benefits. So get connected with the social media sites to get a big return on your investment.
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