Basic Facts About Search Engine Optimization

If you run an internet business one of your most important concerns is how to draw traffic to your website. The use of Search Engine Optimization is a popular method of doing this whereby you pay an SEO company India to design your website in such a way that the search engines will be able to rank it among their top search results.

The inserting of appropriate keywords into your site’s contents is an effective technique for SEO. While this method can be effectual, you need to realize that an SEO company India cannot guarantee you top page rankings by just relying on keywords alone. You will still need to develop quality, unique and relevant contents for your website. Having superior content will in itself attract users who will perhaps blog about your website and even add links to their own websites thus earning your website better ratings.

www.makerank.com is an SEO company India that is keenly aware of all these aspects and which is why we involve our clients in the designing of holistic SEO plans that will ensure good rankings for their websites.

Is Overusing Keywords Ethical?

A website that uses a good number of keywords is likely to feature among the top sites of a search engine’s results page. Knowing this, an ineffective SEO company India can decide to pack a website with as many keywords as possible so as to guarantee that it will rank among the top search results.

This strategy works sometimes, and which is why you will find some useless websites on the first page of your search results. However, this practice is unethical because it is basically a manipulation of the search engines and it effectively wastes users’ time as they try to sift through the irrelevant results.

Fortunately, www.makerank.com is a SEO company India that does not take this easy route. We instead use ethical Search Engine Optimization practices that include paying attention to the quality of content on our clients’ websites and ensuring that these contents feature effective keywords and which are appropriately used. These practices ensure that our clients’ sites benefit by getting more traffic while users benefit by finding useful information.