Google Webmaster Tool Set up- Improvising your website

Being a website owner, you need to understand the technical sides of your website and Google Webmaster helps in doing so. You need to set up your website with Google Webmaster Tool. It is a free and easy to use tool that allows the users to view their website as Google does and find important technical aspects of your website like:

Which of your web site pages are indexed in SERP Errors encountered while Google crawls your website

Search queries/ keyword phrases that list your site as a result And few more

Steps to be followed to use Google Webmaster Tool

Sign in with a Google Account- Sign in with your Google Account or Google+, but if you don't have then create an account as it is required before setting up your website with webmaster tools.

Setting up your website with webmaster tools- Go to Google Webmaster Tool and register for a Google Webmaster Tools Account, and sign in.

Add a Website URL- Once you sign in you’ll be able to add your website address by clicking on the “Add a Site” button, typing the address and clicking “Continue”. When you enter your domain, you can either add the top level domain (www.example.com) or you'll be able to add folders in case you want to target a specific area of the site. This is useful when your site is splitted into regions or country codes and to target different international markets (www.example.com/folder1/folder2/).

Verification of the Website- GWT provides you four different methods of validating your website including uploading a small file to your web server, adding a HTML tag to your website’s homepage, sign in with your domain name provider, or have Webmaster Tools to check your Google Analytics code.

Manage users- As you log in to the tool, it provides you the access to multiple users by adding them to the Verification Details via the “Manage” link.

Once you click the “Manage” link, you will be directed through to the Verification Details page, where you will be allowed to add/edit/delete the users who have access to the data via their own Google account.

To add a new user, click the “Add an owner” button and enter their email address. This works for users who have a registered Google Account, so if they do not currently have one please refer them to step 1.

Associate Google Webmaster Tools with Google Analytics - Add Google Analytics to your profile to track your website by clicking “Manage” and select “Google Analytics Profile”. By using Google Analytics, GWT allows you to import some data into the Google Webmaster Tools interface to add extra value to your data. This option will only be available if your Google Analytics account is associated with the same account that GWT is set up on. 

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Social Media Optimization - Shaping the Future of Your Business

Social Media Optimization has been considered as an effective tool to achieve marketing communication and branding goals via social media platforms. It mainly covers activities involving social sharing of content, videos, and images for marketing purposes as well as building brand image of your product or service. Social Media being a hub for all the business so it is a good approach for small businesses to reach their targeted customers with effective implementation of Social Media Tools. It includes RSS feeds, social news and bookmarking sites, as well as social media sites and video and blogging sites.

Advantages of Social media optimization

Strengthen brand identity – When we talk about overall SEO than it Social Media is used as a brand-building tool. With social media, you are able to decide where you want to position your website and who will be your potential customers. All it requires is qualitative and unique content implemented with proper strategy in order to build a reputation for your brand around your company’s values, benefits, and advantages.


Build an online community of loyal users – Social Media is more reliable than any other source to build community of the best professionals. You can have access to your followers as they become part of your community. You are connected with your customers and other professionals and can know what they are talking about your product or services.


Repeat Exposure – You are constantly exposing more product to your real customers. You have the opportunity to remind them over and over again about what you are offering, discounts and special features which can shorten your sales cycles dramatically.


Adding quality links to your site- If you are posting unique contents to your website through social media tools like submitting in Article submission, the you gets quality links from other sites which is one of the best way to increase the traffic. Visitors like reading those contents which is informative and unique.


Website Traffic – When you share blog posts, videos and other content from your website or regularly post new contents in social profile, you give your audience a reason to click through and visit your site, which ultimately increase your website traffic. Once there, you have the opportunity to inspire visitors to take an action by inviting them to sign up for your mailing list, make a purchase, or call to schedule a free consultation. You can track the visitor's flow with the help of Google Analytics. In addition to that, it is suggested to add “Call to Action” button, so to get better conversion.


Ahead of the Curve – To beat the competition, you need to have a better online presence as your competitors are gaining a good traffic through social media tools. It keeps you ahead of your competitors. Most of the Authoritative sites are engaged in RSS feeds, Directory Submission, PR Submission, Article Submission, Blog Submission, regular post in Facebook, Pinterest, Twitter, Google+, You Tube Submission and other major social media activities to make their brand loved and liked by the visitors.



Social Media for your over SEO Process


In addition to making your brand image social media sites improves your search engine optimization as a whole. If you are thinking about SEO, think social media optimization which has become an integral part of your Internet marketing because of the recent changes in Google Algorithm updates. With experience in both social media marketing and search engine optimization, helps you to develop a strategy that will strengthen your brand identity, improve your SEO, and provide social media benefits. So get connected with the social media sites to get a big return on your investment.
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How to Improve Conversion Rate of Your Online Store?

The fact that businesses are made online is no longer unknown to anyone. Websites are the vital part of any business. Fresh and unique website contents not only attracts traffic, but also ranks it higher in major search engines. However, attracting traffic and ranking higher isn't everything. What's necessary is attracting visitors and converting those visitors into clients. This is what Conversion Rate is about. It is defined as the total number of visitors visiting your website and heading towards for making purchases from your online store. Higher the conversion rate, bigger will be your income from the site. Conversion rate Optimization Services India provides the experience to  visitors and turns them into your regular customer.

Conversion is an important part of any web-based business. Competition for customers on the Internet is heating up. So opting for E-commerce services is an efficient way of increasing the  conversion rate of your website. They provide you with various ingenious ideas that will help in making your online store a perfectly designed e-market which every customer searches for.

Some of the major benefits offered by E-commerce for increasing the conversion rate of your website are :

• It proves to be an excellent platform for designing customer-friendly websites.
• It suggests website owners to introduce various options which will make shopping easier and quicker.
• Availability of various payment options.
• The search button provided helps visitors to search for any particular product available within the store. This not only saves their time, but also creates a zone of comfort with your website, which compels them visiting your site for every search.

These benefits mentioned above enables online business entrepreneurs for enjoying high conversion rates every day. Conversion Rate Optimization is one of the most sure-shot way of converting your website into a moneymaking machine. This takes the company's reputation and revenues to a high peak on online platform. Opting e-commerce services from e-commerce consultants can entice you with all the benefits so that you can stand stiff in sturdy market competition.

Build Your Brand with Professional SEO Plans in India

The world is now passing through a period of global economic recession & hit by an economic down time. Most of the business owners are now a days looking for cheaper alternatives to on-line marketing that will promote their website successfully. SEO services help you to attain higher rankings by targeting a set of competitive keywords related to your business and its products. The SEO optimized website will definitely create a path for the business owner to reach its target market easily. It is essential for a company to figure out the impact of content on the visibility of the pages on the search engines. It is always advisable to choose the best of the SEO services so that you can get higher profits from search engine marketing plan. SEO plan in India has introduced the new concept of UGC being widely used in order to accelerate the SEO strategies in action.
There are various SEO companies that follow ethical SEO techniques that helps you to attain organic search engine rankings. In this process, there are few ethical SEO techniques involved that need to be taken care. They are as follows

• Get validation from W3C for your HTML or XML based website.
• Submit your web site's URL to search engines and other web directories and allow search engine robots to index your website efficiently.
• Make regular changes to the content and come with fresh,unique and informative contents.
• Implement on-page SEO techniques efficiently to optimize your site properly. It includes title tags, Meta tags and description, ALT tags, heading tags etc.
• Use analytics to view the performance of your website by the chosen keywords and make changes to the key words accordingly.
• Use of effective keywords in Title tags and Meta tags can act as a reference for the user to land on the page. It is also useful for robots to value the page as per these tags.

Makerank one of the professional SEO companies in India, has always stood apart for its expertise and quality in SEO Services.
Every business wants to achieve high sales from their investment made on websites. SEO services can be really help you in improving your sales, if you get in touch with a reliable and experienced SEO company.

MakeRank - Reputed SEO Company in Bhubaneswar, India

SEO is the process of promoting any website so that it can be properly indexed by major search engines like Google, Yahoo and BING. Nowadays higher rankings in major search engine is very necessary for successful business. SEO can help you place your website higher on major search engines for search related to your industry.

There are different kinds of SEO techniques available. Search Engine Optimization in India is very popular today for providing excellent services.

Few of the popular SEO process are listed below -

• On page optimization:

On-Page factors are related directly to the content and structure of the website.  These factors are controlled by you or by coding on your page.

• Keyword research: Right keywords should be used in your web content to optimizing your site for search engine visibility.
• Content writing: Unique, informative and intuitive content enables visitors' engagement.
• Meta tag optimization : A special HTML tag that provides information about a Web page. Unlike normal HTML tags, meta tags do not affect how the page is displayed.
• Off page optimization:

Off-page optimization is what you do to increase page rank and link popularity. These factors are off-site in that they are not controlled by you or the coding on your page.

• Directory submission: In this process, the website is submitted to various online directories to increase its online visibility.
• Article submission: The writing of articles that are relevant to your online business and then getting them added to the popular article submission directories
• Classified submission: Its a form of advertising where small impressive ads placed on special classified ad websites to grasp the attention of viewers.
• Blog creation & posting: Writing blog about the website and posting them in blog sites.
• Press Release Writing: Press releases is written on the recent events for the website.

MakeRank.com, SEO company Bhubaneswar, India provide all these services at an affordable price. Grab your chance to be among the top and make your presence felt.

MakeRank Backs Professional and Ethical SEO Services

You would have noticed that a number showing web results related to your search become visible instantly on the screen the moment you enter a syllable or group of words on search engine. You may be curious as to why some sites occupy top positions on the screen when compared to the rest. The reason can be attributed to a powerful Internet marketing device known as search engine optimization or SEO. The results which you will obtain through White Hat techniques are slow but steady and genuine. The process of optimization is an ongoing one and it will take time before results start to show may be 3 months or so. It can be said that all the websites that use professional and ethical SEO services will perform better on search engines for a longer time.

As an Internet user, you feel inclined to explore the sites occupying the top positions on the search engine results page. Characteristically, Search Engine Optimization duly involves websites to strictly follow search engine guidelines. The website that meets all requirements when compared to other sites for a specific keyword, gets the top position. When you use SEO methods, you are confident of getting good traffic to your site from the search engine. As soon as you browse online, it is a natural tendency to go to the web portals that appear at the top of the search results. Search Engine Optimization uses methods that would get your portal high ranking on the search engine for a particular search term. Briefly put, you are bound to earn good number of visitors to your portal with efficient SEO strategies.

Being one of the SEO companies in India, www.makerank.com understands the state of Indian web owners who don't want to spend much but seek quality services. We provide SEO services in India at an affordable price as per customers' requirement.

MakeRank - Premier Search Engine Optimization Company

Internet has made life simpler for everyone. These days by a single click of a mouse one can get you almost everything. Search engine optimization is an online promotion technique that has helped many online businesses to reach heights of popularity. SEO will get you better visibility on the web. In India, search engine optimization has emerged as huge business. The country has a big pool of trained and highly qualified SEO professionals.

Search engine optimization has brought about a huge change in the fortunes of several small and large scale businesses. Online presence these days is one of the most vital elements for any business to be successful. The basic idea behind all this is to help companies and businesses stay one step ahead of their competitors and earn profit. In India SEO companies will help to set up a website exactly the way search engine spiders like to view and crawl. You must know that search engines see websites differently and based on that, ranking of websites is possible.

Professional SEO companies in India make and design a search engine friendly website, so that search engines can crawl easily through the website. You must understand that each business is different and as a result has different needs. SEO Professionals know this and do the work according to what your business demands.

www.makerank.com is one of the renowned SEO companies in India that uses professional and ethical SEO techniques. We always work according to clients' requirement. Without SEO, your business prospects are at stake. So stop wasting time, hire the best ones.