Being a website owner, you need to understand the technical sides of your website and Google Webmaster helps in doing so. You need to set up your website with Google Webmaster Tool. It is a free and easy to use tool that allows the users to view their website as Google does and find important technical aspects of your website like:
Which of your web site pages are indexed in SERP Errors encountered while Google crawls your website
Search queries/ keyword phrases that list your site as a result And few more
Steps to be followed to use Google Webmaster Tool
Sign in with a Google Account- Sign in with your Google Account or Google+, but if you don't have then create an account as it is required before setting up your website with webmaster tools.
Setting up your website with webmaster tools- Go to Google Webmaster Tool and register for a Google Webmaster Tools Account, and sign in.
Add a Website URL- Once you sign in you’ll be able to add your website address by clicking on the “Add a Site” button, typing the address and clicking “Continue”. When you enter your domain, you can either add the top level domain (www.example.com) or you'll be able to add folders in case you want to target a specific area of the site. This is useful when your site is splitted into regions or country codes and to target different international markets (www.example.com/folder1/folder2/).
Verification of the Website- GWT provides you four different methods of validating your website including uploading a small file to your web server, adding a HTML tag to your website’s homepage, sign in with your domain name provider, or have Webmaster Tools to check your Google Analytics code.
Manage users- As you log in to the tool, it provides you the access to multiple users by adding them to the Verification Details via the “Manage” link.
Once you click the “Manage” link, you will be directed through to the Verification Details page, where you will be allowed to add/edit/delete the users who have access to the data via their own Google account.To add a new user, click the “Add an owner” button and enter their email address. This works for users who have a registered Google Account, so if they do not currently have one please refer them to step 1.
Associate Google Webmaster Tools with Google Analytics - Add Google Analytics to your profile to track your website by clicking “Manage” and select “Google Analytics Profile”. By using Google Analytics, GWT allows you to import some data into the Google Webmaster Tools interface to add extra value to your data. This option will only be available if your Google Analytics account is associated with the same account that GWT is set up on.
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